Pocket is a celebrated editorial app with a track record of serving up the most fascinating reads from across the internet.
To celebrate their dedicated readers and amplify the most-read editorial pieces of 2022, I partnered with cross-functional teams in the US and Germany - from editorial curators to web developers - to produce an eye-grabbing digital campaign garnering more than 50M impressions across the web and 50k+ new user sign-ups.
ROLE: Producer
AGENCY: Column Five Media
CREATIVE DIRECTION: Mozilla Creative Studio
